Dorothy Crenshaw

15Sep09

Will crowdsourcing make agencies obsolete? It sounds so easy. Instead of hiring a pricey ad agency or PR firm, just tap into the wisdom of the public to market your product.  After all, they’re the ones buying it.
Crowdsourcing is being touted as the latest trend in creative services, from logo design to advertising. Yet, most so-called crowdsourcing initiatives [...]

Filed under: 1   |  Leave a Comment