Kara Smith
I launched Karasma Media Public Relations and Publicity, Harlem’s first new media PR firm, in December of last year because I knew I wanted to make a difference in the world. As part of the area’s renaissance, I realized that by being a catalyst for how my clients see themselves, I would shift the perception of how others see them. I also saw that I was my own client.
Two weeks ago with 15 proposals, more than 30 prospect meetings, and countless networking events under my belt, I only had enough funds remaining for one more month worth of bill payments. The adage stating, “necessity is the mother of invention,” definitely came into play, as did an overwhelming feeling of disappointment. But I was fortunate that my boyfriend wouldn’t let me feel sorry for myself for more than a day.
As I brushed off the pity-party dust, I said to myself, “Hello? Girl, you live in one of the greatest cities on the planet.” So, I shifted the focus of my introspection and got busy on the telephone and Internet. As of the writing of this blog, I am scheduled to start work as a consultant at a mid-town firm next week.
I also realized that in the midst of the challenges of my small business start-up, I hadn’t started to work on my college teaching career, which was also part of my personal “re-branding” program. Last week, I met with an institution administrator who may be interested in my teaching a class in public relations this summer. Now, I’m writing my own curriculum to present to several other area institutions in the coming weeks. The creation of my class as part of “Phase II” of my game plan has given birth to several blogs, including this one, as well as a dialogue with numerous media leaders.
Interestingly, the same day I met with the administrator, a prospective client called to say he wanted to move forward with the second phase of his project. There’s no way to be sure of the exact path I’ll travel to my future; however, one thing is for certain. It is incredibly energizing to address the challenges that arise as part of my doing business, and doing so is wonderfully fulfilling.
Among the aspects that will allow Karasma Media to be successful are self-sufficiency, education, and promotion. The most rewarding part of running my own business is that I get to choose the actions I take and the services I provide that will fulfill those attributes.
Are you running your own business, thinking about starting one or in the midst of career re-invention? I’d love to hear from you.
Please see the link for Karasma Media’s Launch announcement below:
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