Inspired by the findings of “The Shriver Report” (summarized in our October 19 blog post, below), New York Women in Communications is taking a look into the hearts, minds and experiences of members. Our new survey, “A Woman’s Nation,” explores everything from the work-life balancing act to the recession and the fast-changing communications landscape.

Early results tell us members are proud of what they’ve accomplished but frustrated with stubborn problems in the workplace. Many responses show real creativity and resourcefulness in devising solutions for everyday conflicts.

Here are few of the experiences members have already shared with us:

About professional recognition…

“I’ve noticed that in order to get recognition, I just have to remind people what I’ve done. Over and over…doesn’t mean it works.”

“I have always felt that there is nothing that I, as a woman, could not do. I’ve worked my whole life in communications. However, I have had upper managers who were not so open.”

About career frustrations…

“I was on a progression until about 3 years ago and since then, I’ve found it hard to stay afoot. I keep accepting positions for less money and feel grateful to get them. Feels like I’m going backward.”

About female-friendly policies at work…

“I expect my employer to realize that a woman who balances a lot of things is capable, reliable and mature and knows how to problem solve.”

“I don’t feel that people who work four days a week and cannot work late because of other obligations provide as much to a project. I find them less reliable. I am constantly juggling work schedules to accommodate people with children so much so that those without children have come to me to complain.”

What can you tell your NYWICI colleagues about your own experiences? Take the survey and make your views known.

– Michele Hush


Shriver ReportBy the end of 2009, for the first time, women will make up more than 50% of the U.S. workforce — up from less than 30% in 1950. “The Shriver Report: A Woman’s Nation Changes Everything,” a new study on the status of U.S. women by the Center for American Progress and NBC Correspondent/First Lady of California Maria Shriver, explores the consequences of this shift.

“The Shriver Report” indicates that women and men alike have adjusted well to sharing the workplace. About 75% of both sexes believe the increased presence of women in the workforce has been positive for U.S. society. Although almost half of women still see obstacles ahead, 50% of women and 60% of men say there are no longer barriers to how far women can advance.

Adjustments have also been made in the home, although women feel work still needs to be done. Almost all couples share responsibilities today, but 55% of women report they’re still carrying most of the load (and only 28% of men agree). Overall, just about 21% of families fit the traditional working husband/stay-at-home mom stereotype, down by more than half from 45% in 1975.

NBC News is devoting special coverage to the study throughout this week online and on the Today Show and the Nightly News. Coverage kicked off on the October 18 edition of Meet the Press, when David Gregory hosted a discussion with Maria Shriver, David Podesta of the Center for American Progress and White House Senior Advisor Valerie Jarrett. Panelists agreed that employers are decades behind society in accommodating the changes in women’s lives. With more and more two-income couples dealing with both childcare and eldercare, employee benefits like flexible hours and on-site child care will be needed to help recruit and retain today’s workers.

Heather Boushey, senior economist with the Center for American Progress and a lead researcher on the study, summed it up in these words: “We live in a world that is designed for one kind of family that no longer really exists.”

Among the key findings of “The Shriver Report”:

● almost 40% of mothers are working, up from under 12% in 1967

● 30% of women now earn as much as or more than their spouses

● nearly 45% of men and 56% of women surveyed strongly disagreed with the
notion that mothers cannot be as productive at work as people without
children

How do the study’s findings compare with your experiences in the workplace and at home? To find out, NYWICI has created a brief member survey. We want to learn about your real-life experience with work/family issues, pay equality, childcare policies and more. Please click here to take the survey.

And don’t forget to take our NYWICI Pulse poll on the home page of our site, and comment below.

A PDF of the full report can be downloaded here. For more information and related videos, visit MSNBC’s special website.

by Michele Hush


dorothy

Will crowdsourcing make agencies obsolete? It sounds so easy. Instead of hiring a pricey ad agency or PR firm, just tap into the wisdom of the public to market your product.  After all, they’re the ones buying it.
Crowdsourcing is being touted as the latest trend in creative services, from logo design to advertising. Yet, most so-called crowdsourcing initiatives don’t truly harness the collective wisdom in the Web 2.0 sense. Not like the Netflix Prize or Starbucks’ virtual suggestion box. Most often, they’re contests. They dangle 10 minutes of fame and a prize package for a public relations payoff and (one hopes) enhanced customer engagement. And, they’re usually the brainchild of the agency, and run by them, too. VitaminWater’s “flavor creatorFacebook app is yesterday’s M&M New Color Contest. Nice idea, but not exactly Wikipedia. 
Recently, though, Unilever London shook up the agency world by adopting a crowdsourcing strategy not as a PR gimmick, but as a long-term move to spice up the marketing for its Peperami snack, which seems to be a Slim-Jim-style stick of salami. (I guess it’s a UK thing…) Peparami fired its agency and set up an open call for fresh ad concepts on the website Ideabounty. The winner will receive a $10,000 fee, and, the fame (or infamy) that results.
Even before the sausage incident, Crispin Porter Bogusky’s Colin Drummond wrote that crowdsourcing would commoditize creativity, warning his agency peers in a blog post, “Be afraid. Be very afraid.”
Others are sounding the death knell for creative services. You see, the decision wasn’t about quality of work. The ousted firm had done a bang-up job for over 16 years. The client admits that the brand equity created for the product – embodied in a quirky animal mascot – makes this kind of user-generated initiative possible. That’s gratitude – and the agency business – for you.
Yet, I’m not sure the budget bite will be that big. No matter how you slice it, the Peperami campaign isn’t replicable crowdsourcing. It’s more like outsourcing to an engaged few…in this case, probably out-of-work or aspiring copywriters. It happens. The unique circumstances and social media element give it some PR flavor, but to me, it seems like a creative way to downsize the budget, seasoned with a little dash of something new.
The other thing is this. The contest-as-crowdsource idea isn’t for every brand, or every situation. In fact, it can work for Peperami only because the brand foundation was already laid in the form of intrusive commercials and supported by millions in paid media over 16 years. It’s one thing to liven up a long-running campaign with a fresh execution, but another to come up with strategy, creative direction, and execution for a lesser-known brand, or in a vacuum.
Sustainable crowdsourcing to achieve innovation is self-limiting, precisely because it’s hard work. It also requires real collaboration and continuity - the wisdom of the true crowd in a spirit of continuous improvement — not a series of one-off competitions for a clever phrase. (And, at the end of the day, someone’s got to go through the thousands of suggestions and ideas, find the gems, and turn them into a dazzling, finished product…no small task.)
The idea that crowdsourcing will kill agencies is…well, baloney. In fact, it could be a win-win for all involved. If it does turn out to be a revolution in creative services, expect a new “Idea Economy” to follow. Despite changes in delivery channels, any kind of creative meritocracy is ultimately good for our business. The best rise to the top – and to a new pricing level and all that it implies. And then we start all over again.
Dorothy Crenshaw is the co-VP of the Integrated Marketing & Communications Committee. This blog was republished with permission from: http://www.crenshawcomm.com/communicate/

daylle(4web)“You’re turning into a b*tch,” my husband said. I sat there in disbelief. After all, I was a nice girl whom everyone could count on, even if they weren’t there for me. Friends turned to me for favors, knowing I’d acquiesce since I was a people pleaser. I’d cancel plans to help, loan money to people who never repaid me, give a lift that was inconvenient, and agree to whatever movie, restaurant, or activity someone chose.

Yet here I was being called a b*tch. My crime? I had indigestion and didn’t want to go to the Italian restaurant my husband had his heart set on. I asked to eat in one with a lighter menu. He said he was going for Italian and I could join him or not. I said, without hesitation, NOT! He was stunned and threw the b*tch dart at me. People do that to manipulate nice girls into acquiescence when we try to set boundaries on being agreeable. 

I’d always prided myself on being nice but what did that really mean? Putting my needs aside to please everyone? Being called a nasty name woke me. Having indigestion didn’t mean I wasn’t nice. I paid more attention to how people treated me and most importantly, how I treated me. I knew “nice” needed to be redefined. It didn’t mean being a people pleaser! I’d been a DoorMat to everyone and it was time to stop!

My newfound confidence led me to become one of the first women to start an independent record label. I had to learn to play nicely with the sexist all boys club but with a presence that got taken seriously. I tested and found more effective ways to respond to situations and express myself. It was important to keep my emotions in check to get taken seriously and communicate softly, but with conviction.

Taming my inner people pleaser helped me redefine nice as courteous, considerate and kind, not always having to acquiesce to other people’s needs. Now I’m most important to me! My new behavior helped me grow into what I call a Nice Girl on Top. I used my new techniques in all areas of my life—setting boundaries with friends and family, getting better customer service, etc.

I’m still courteous to everyone and like to help others, but with boundaries on how much. And I’m kind to myself, too. Self-sacrificing to please others isn’t nice! It’s being a DoorMat, which I no longer choose to be. I now teach women how to tame their inner people pleaser to become a Nice Girl on Top, too. I even did a show with Oprah on this topic. Being nicely on top is a lovely place to be!

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Daylle Deanna Schwartz writes self-empowerment books, including her new Nice Girls Can Finish First (McGraw-Hill), bestselling music business books for Billboard/Random House, and the popular blog, Lessons from a Recovering DoorMat.


aishaAfter I arrived to the United States in December 1996 from Panama, I worked hard to overcome the language barrier by teaching myself how to read and write English. I have come a long way since then. Now, I attend the City University of New York Graduate School of Journalism and expect to graduate with a Master’s degree in broadcast journalism in December 2009.

As I tried to pursue my career as a journalism reporter, I was faced with a major challenge: the lack of money for graduate school. My mother, a home attendant, could not afford any of the private universities that accepted me like Northwestern or Syracuse. But with the help of a scholarship from the New York Women in Communications Foundation, I was able to afford to attend the best journalism school in New York City, the CUNY Graduate School of Journalism.

After receiving the scholarship, I felt that I needed to show my sincere gratitude for all the help that I received from the organization and for all the great friends I have made along the way. So, I immediately joined the Student Affairs Committee of NYWICI. My first assignment was to help organize the Student Career Conference in November 2008. Since then, I have helped organize other events. I plan to be a part of NYWICI for many years to come.

 Aisha is a New York Women in Communications Foundation 2008 Scholarship winner.


Zanade L. Mann

05Mar09

zanadaWhat was I to do when I found myself surrounded by so many young girls looking for information and resources? I did the only logical thing and implemented The Pink Polka Dot Organization! An organization dedicated to the enrichment of underserved young girls throughout New York City, ages 5 to 21.

At first I was a bit overwhelmed by what it would take to operate as a nonprofit in NYC but I remained dedicated to the overall purpose of Pink Polka Dot. I knew that I could not just start an organization without experience, so in 2007 I began volunteering at many organizations, such as Career Peeks, Girls Scouts, NY Cares and the Administration of Children’s Services, to strengthen my knowledge of children. It was time-consuming, considering that I worked a full-time job, was a full-time parent and was taking classes at Hunter College.  

I received wonderful support from my professional networks including NYWICI, on how fine of a job I was doing, so that kept me above water most of the time. By 2008 I had brought PPD to over five schools within the NYC Board of Education and numerous community centers in urban areas. Our programs grew immediately as more parents noticed the need for our specialized programs. One program in particular that was an instant hit was The Empowerment Challenge. This eight-week program engages the girls in self esteem modules to help them better understand and love who they really are. We focus on internal beauty and well external appearances.

There are so many memories and experiences that I can recall in the implementation of PPD. In early 2008 I was faced with a challenge; after months of research and preparation of PPD’s programs, I realized that I had no physical space to host my meetings. So I put my CEO cap on and brainstormed for answers and finally it hit me. I would call every community center within the five boroughs until one director told me yes! To my amazement, the third director of a tiny community center in Staten Island said, “Of course we would love to have you!” and that sparked the flame that is now PPD.

Financially, things were tough because I funded PPD out of my pocket; everything that PPD needed came out of my take-home pay from my initial job, but I found ways to manage. It was the girls’ smiles that made it that much easier.

Listing pros and cons, I would say the only con about starting this organization was learning nonprofit law. Being that I had no additional money for such training I had to learn everything myself or through information from my networks. The pros are endless, and my most valued pro would be making a huge difference in the lives of little girls. I look forward to the day that one of my members announces to me that she is going away to college!

www.pinkpolkadot.org


carmen“It’s tough to be a woman and when you have kids it’s even tougher,” my grandmother used to say, but I did not realize this until now that I have my own family.

 

One crazy morning last year while working on a project after having my second child, I had a very important early morning meeting at the office. That meant that my husband was in charge of getting our then four-year-old daughter ready for pre-school while he also waited for grandma to come watch over our younger daughter, who was seven months old at the time. That morning I did everything I usually do: pump out breast milk, review schoolwork with my daughter, read and sign pre-school paperwork, and prepare breakfast and lunch.

 

My mom was running late to stay with the baby when my husband had to drop off my older daughter at pre-school, so that made me a little nervous. But I had to trust that everything would be fine. Everything was ready for him, so he wouldn’t have any inconveniences.

 

Out the door I went, feeling on the top of the world. But in the middle of the day, I felt weird, as if I had done something wrong or forgotten something. So I went through my to-do list in my mind: show and tell, director’s tea, teacher’s conference, parents’ meetings and so on, just to make sure that all bases were covered.

 

Suddenly I realized that I had forgotten to check the pre-school calendar. I got a little scared, so I called my mom and asked her to check the calendar. I was paranoid when I heard what she said: “School Picture Day.”

 

I then called my husband and asked him what my daughter wore to school and if he knew that it was school picture day. I was not surprised by his answer: “I don’t remember.” I managed to calm down in order to get some work done the rest of the day.

 img_1256rv

Later when I got home, I saw my daughter’s outfit. She was wearing her PAJAMAS and her hair was not combed (her school picture, below) . All sorts of things went through my head, including the fact that this was her last year at pre-school. At that point, I felt guilty, furious, disappointed, irresponsible, like a bad mom, and all the things you can imagine. I wanted my husband to disappear from the face of the earth. I counted to 10 and told him in non-offensive language how bad I felt and how dare he send her to school like that and how come he did not look at the calendar and I went on and on and on.

 

Suddenly my daughter, who was in the middle of all the fuss, looked at me and said, “Mommy, that’s why you can’t have a job.” That made me even more furious and I said to her, “Honey, I can work whenever I want, it’s your Daddy who has to be more responsible when I’m not here.”

 

Since that day, I’ve realized that I have been sending the wrong message to my girls in trying to do it all and as a result taking away my husband’s responsibilities. I want my daughters to have successful careers and to know that taking care of a family is not only a woman’s thing.


Gail Griffin

17Sep08

“How does she do it?” It’s a question a lot of working mothers ask themselves when they watch those supermoms who seem to be able to seamlessly balance the demands of work, home and other commitments. I know “the juggle,” as some call it, firsthand. I recently had my second child, while balancing a full-time job as general manager of a web site, other family obligations and volunteer work.

On Oct. 7, New York Women in Communications will hold a panel discussion on “Disconnecting in a Hyper-Connected World,” where a variety of women media professionals will share advice and tales on how they balance career and family. (Click here to learn more about the event or to register.) Thanks to the Crackberry, I’ve been staying semi-connected to the office while out on maternity leave for the past few months and I’ve picked up a few tips of my own. And while I wouldn’t remotely claim to be an expert in managing the juggle, I have found a few web resources to share with other working moms.

Get all your news in one place. Many women in communications need to stay on top of multiple media sources, both for personal and professional reading. But with limited time to visit multiple sites each day, it helps to gather them all in one place. These days, most sites offer RSS (“Really Simple Syndication”) feeds of the top headlines that provide easy access to the latest news or topical headlines.

With one or two simple clicks, those headlines can be easily plugged into an RSS reader, which aggregates content from many different sources. Google Reader and My Yahoo are two widely used RSS readers, but there are many others.

Join or start an online networking group. Joining or forming a group of other working mothers – either based on geography or other interest group – can be a great way to keep tabs on what’s going on in your neighborhood, as well as to network with other moms. My neighborhood of Sunnyside, Queens, has a social networking group, Sunnymoms, that’s grown from a few members several years ago to more than 250 today.

With everything from extensive mom-to-mom advice to tips about neighborhood meetups and swaps of no-longer-needed kid gear, the list is a central resource for the neighborhood. It’s also a godsend for working moms, who can ask questions to the group and get quick, great advice that can be read via email every morning. Collectively, the moms also act as trendspotters to news you won’t find in mainstream parenting magazines, posting links on everything from the latest research on breastfeeding to links to neighborhood food blogs.

Many neighborhoods have similar groups on Yahoo, Google or Facebook, so check to see if there’s one in your area. If not, consider starting one – it’s quick and easy, and like the one in Sunnyside, is likely to grow quickly via word of mouth.

Unite your work and home calendars online. I like to joke that Google Calendar saved my marriage. Before we set up our family calendar on this easy-to-use web application, my husband and I had separate calendars and would trade emails to let the other know about events or time commitments – leading to the “it must have gotten caught in my spam filter” excuse when one of us invariably forgot. Now, we each manage our work calendars on Outlook, but use Google Calendar to keep all our family events. The application allows you to sync either two ways with Outlook, just from Outlook to Google, or vice versa, making it easy to control the flow of information.

While there are plenty of other calendar applications on the web, it’s hard to beat the simplicity of Google. In my household, it’s even spawned a new verb – to “googlecal” events so each of us knows what the others are up to.

I’d love to hear tips on other ways the web has made your own juggle easier. Post your comments below, or share them at the Oct. 7 NYWICI event. It’s on my Google Cal, so I’ll see you there.

Gail Griffin is NYWICI’s co-VP of Integrated Marketing and Communications, overseeing the organization’s editorial content.


Miriam Tuliao

12Aug08

The dog days of summer invite lazy afternoons relaxing with a great book at the beach or on the deck. In my position as the assistant director of Central Collection Development for the New York Public Library, I’m lucky to get an early introduction to noteworthy new books. Here are my picks for five summer reads you surely won’t want to miss:

Intrigue and suspense start early in Jennifer McMahon’s Island of Lost Girls (Harper Paperbooks; April 2008). The novel’s opening scene finds Rhonda Farr filling up her car at a gas station and witnessing a six-year-old girl being abducted by a stranger wearing a rabbit costume.

Gil Adamson’s The Outlander (Ecco; April 2008), set in 1903, is a startlingly lyrical debut novel about a 19-year-old widow’s desperate odyssey. After murdering her husband, Mary Boulton scrambles across Canadian foothills while her two vengeful brother-in-laws are in hot pursuit.

Victoria Lustbader examines the complexities of love and loss in her latest novel, Stone Creek (Harper Paperbacks; May 2008). She tells the affecting story of a lonely wife who finds solace in the company of a young widower and his five-year-old son.

In Helping Me Help Myself: One Skeptic, Ten Self-Help Gurus, and a Year on the Brink of the Comfort Zone (William Morrow; January 2008), Beth Lisick commits to a year of self-improvement. The California-based writer provides droll, enlightening chronicles of her journey, which include attendance at an Orman-led financial seminar and a “Cruise to Lose” with Richard Simmons.

In Kabul Beauty School: An American Woman Goes Behind the Veil (Random House Trade Paperbacks; December 2007), Deborah Rodriguez offers a captivating and colorful account of developing a cosmetology training program in Afghanistan after the fall of the Taliban.


Sammy Davis

27May08

Graduating from college and looking for your first job is a lot like going on a shopping spree. That diploma becomes as powerful as a limitless credit card with a great rate, and walking off the stage with diploma in hand is like heading straight to Bloomingdale’s with the blessing of American Express burning a plastic hole in your pocket.

 

After graduating from Temple University on May 22 with a degree in magazine journalism, I’m ready to explore the racks of life’s opportunities and charge a few risks. I have a department store full of opportunity before me, and the job search, the post-graduate shopping spree, is a chance to explore and expand my personal style.

 

Working for the big companies is like the Diane Von Furstenburg wrap dress of the work world – a dependable look that’s always in style and flatters all body types.

 

But sometimes, we have to move away from the tried-and-true and experiment with our style assets. While my degree was in print journalism, I’m eager to begin a career where glossy paper doesn’t exist, in digital media. While I’ll always possess the power of the written word, I’m excited to add a few new digital skill-accessories to my wardrobe and see how I can mix and match the old with the new.  

 

This winter, I launched a women’s online magazine called AWKWARD: Because Perfection is Boring. I co-founded the blog as an outlet for 20-something women to submit personal narrative essays for publication and to enjoy miscellaneous poetry, links, images, articles and word-of-the-day posts that contribute to the blog’s mission that perfection is neither achievable nor attractive or interesting.   

 

The work that came with launching AWKWARDisawesome.com was like asking a complete stranger to dress me – but loving the outfit she chose. With no prior experience in Web site coding, I researched online to teach myself how to develop pages and features for the blog. I met with a new media organization in Philadelphia to learn more about other blogging platforms. I subscribed to industry news and became familiar with jargon like search engine optimization, unique users and RSS feeds.

 

Starting a unique project or seeking a career change can be frightening. Like walking into a new store, we have our doubts that its style is best for our look. As a just-minted college graduate, I have the freedom to try on as many outfits as I want. The changing room is my chance to experiment and learn more about my most flattering colors, cuts and sizes in the world of communications and new media. 

 

Thanks to New York Women in Communications, Inc., I’ve met colleagues, mentors and icons who have inspired me to find my own unique style, rather than settling for the season’s latest disposable trend.

 

While I’m still shopping for a style that suits me best, I know that when I ask “Does this look good on me?” that my friends in NYWICI will be there to give me an honest opinion – even if it means tossing the outfit and starting from scratch. Thanks to my support system in NYWICI, I’m not frightened of the opportunity. Instead, I’m ready to tackle the racks for the most fabulous outfit that is my future in communications and in New York City.

 

Sammy Davis is this year’s winner of New York Women in Communications, Inc.’s Young Communicator Award, which is given to a student or young professional who serves as a role model to other members.